EVENT SCHEDULE

Meet The Minds Who Are Challenging The Status Quo!

SCHEDULE

With informative tracks that have been developed in association with the Advisory Board, MADcon’s exhaustive agenda highlights the changing data-driven marketing landscape and focuses on providing 360° marketing solutions that drive business growth.

08:00 AM 08:00 AM – 09:15 AM Registration, Morning Coffee, And Refreshments
09:15 AM 09:15 AM – 09:30 AM MADcon - The Second Edition
09:30 AM 09:30 AM – 10:00 AM Keynote-1 :
How Brands Become Icons
10:00 AM 10:00 AM – 10:30 AM Keynote-2 :
Cashvertising
10:30 AM 10:30 AM – 11:00 AM Awards and Recognition
11:00 AM 11:00 AM – 11:30 AM Networking, Coffee Break, And Refreshments
11:30 AM 11:30 AM – 12:20 PM Panel Discussion-1 :
The Effects of Print and Electronic Media on Popular Culture
12:20 PM 12:20 PM – 12:50 PM Keynote-3 :
Designing Brand Identity
12:50 PM 12:50 PM – 01:50 PM Lunch And Networking
01:50 PM 01:50 PM – 02:40 PM Panel Discussion-2 :
E-Commerce Vs. Traditional Marketing
02:40 PM 02:40 PM – 03:10 PM Keynote-4 :
Designing a Marketing Strategy
03:10 PM 03:10 PM – 03:40 PM Networking, Coffee Break, And Refreshments
03:40 PM 03:40 PM – 04:10 PM Keynote-5 :
Marketing Myopia
04:10 PM 04:10 PM – 04:40 PM Awards & Recognition
04:40 PM 04:40 PM – 05:45 PM Networking Hour
08:00 AM 08:00 AM – 09:00 AM Registration, Morning Coffee, And Refreshments
09:00 AM 09:00 AM – 09:30 AM Keynote-6 :
Urban vs. Rural Marketing Challenges to Be Mindful of
09:30 AM 09:30 AM – 10:00 AM Keynote-7 :
Ad Fatigue And Banner Blindness
10:00 AM 10:00 AM – 10:30 AM Awards & Recognition
10:30 AM 10:30 AM – 11:00 AM Networking, Coffee Break, And Refreshments
11:00 AM 11:00 AM – 11:30 AM Keynote-8 :
Influence- The Psychology of Persuasion
11:30 AM 11:30 AM – 12:20 PM Panel Discussion-3 :
Relationship Between Customer Knowledge, Marketing Research, and Business Sales
12:20 PM 12:20 PM – 12:50 PM Keynote-9 :
Customer Loyalty and Brand Personality
12:50 PM 12:50 PM – 01:50 PM Lunch And Networking
01:50 PM 01:50 PM – 02:40 PM V.C Panel Discussion
02:40 PM 02:40 PM – 03:10 PM Keynote-10 :
Impact of Brand Extensions on Brand Personality
03:10 PM 03:10 PM – 03:40 PM Networking, Coffee Break, And Refreshments
03:40 PM 03:40 PM – 04:30 PM VC Pitch
04:30 PM 04:30 PM – 05:00 PM Awards & Recognition
05:00 PM 05:00 PM – 06:00 PM Networking Hour
08:00 AM 08:00 AM – 09:00 AM Registration, Morning Coffee, and Refreshments
09:00 AM 09:00 AM – 09:30 AM Keynote-11 :
Visual Persuasion- The Role of Images in Advertising
09:30 AM 09:30 AM – 10:00 AM Keynote-12 :
Customer loyalty programs as marketing instruments
10:00 AM 10:00 AM – 10:30 AM Awards & Recognition
10:30 AM 10:30 AM – 11:00 AM Networking, Coffee Break, And Refreshments
11:00 AM 11:00 AM – 11:30 AM Keynote-13 :
Advertising, Brand Loyalty and Ethics
11:30 AM 11:30 AM – 12:20 PM Panel Discussion-4 :
Impact of Brexit on consumer buying behavior in EU and the UK?
12:20 PM 12:20 PM – 12:50 PM Keynote-14 :
An analysis of Relationship marketing.
12:50 PM 12:50 PM – 01:50 PM Lunch And Networking
01:50 PM 01:50 PM – 02:20 PM Keynote-15 :
Why is Digital Marketing Imperative?
02:20 PM 02:20 PM – 02:50 PM Keynote-16 :
Effectiveness of Internet Advertising
02:50 PM 02:50 PM – 03:20 PM Networking, Coffee Break, and Refreshments
03:20 PM 03:20 PM – 04:10 PM Panel Discussion-5 :
The Internet of Things: Bringing Marketing to Everything We Touch
04:10 PM 04:10 PM – 04:40 PM Awards & Recognition
04:40 PM 04:40 PM – 05:00 PM Vote Of Thanks

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